Home/Portfolio/SM Supermoda / SM Real Estate Portal

High-Frequency WebProduction AuditedClient: SM Supermoda Real Estate GroupIndustry: Luxury Real Estate & High-Value Asset Sales

Timeline: 5 Weeks (3 Sprints)

$31,000 Scope

SM Supermoda / SM Real Estate PortalUltra-Luxury Off-Plan Real Estate Portal, 3D Architectural Explorer & High-Intent Lead CRM

How Divanex built the SM Real Estate portal with sub-second page speeds, interactive 3D floor plans, and intelligent buyer qualification.

Sales Qualified Inquiries

260+/mo

Up from 45/mo on legacy portal

Lead-to-Site Visit Ratio

+72%

Interactive 3D unit walkthroughs

Global Edge TTFB

0.8s

Cloudflare Edge cache optimization

Mobile Bounce Rate

18.5%

Down from 64.2% on old WordPress site

Divanex Engineering Pod:1 Principal Frontend Architect1 3D / WebGL Engineer1 Full-Stack Developer1 Luxury UI/UX Designer

Standards:✓ GDPR & DPDPA Privacy Aligned✓ Core Web Vitals 98+ Score✓ ISO 27001–Aligned Cloud Infrastructure

Book a Technical Consultation View Case Studies

3D Architectural Tower Explorer

60 FPS WebGL

Penthouse #402 SelectedSunlight: 4:30 PM (Golden Hour)

$4,850,000 USD

4 Bed • 5 Bath • 4,800 sq.ft • Private Sky Pool

● 1-Click WhatsApp Private Tour0.8s Global TTFB

Mobile Bounce Reduction:64.2% → 18.5% (-71.2%)

SUB-SECOND EDGE NEXT.JS 15 & THREE.JS

Cinematic Real Estate Discovery Generating 260+ Qualified Leads/Mo

Transformed heavy, sluggish WordPress real estate pages into lightning-fast edge-cached Next.js 15 pages with touch-friendly 3D unit walkthroughs and instant WhatsApp broker routing.

Monthly Inquiries

260+ /mo

Page Load Speed

0.8 Seconds

THE CLIENT PROBLEM

Slow Heavy Real Estate Sites Causing 64% Bounce Rates on Mobile

SM Real Estate's previous WordPress portal was weighed down by uncompressed 4K render images, taking 7.4 seconds to load on mobile devices and losing overseas investors before they could view off-plan penthouses.

Core Friction Points:

✕Mobile load times exceeded 7.4 seconds, leading to a 64.2% bounce rate on paid ad traffic.

✕Floor plans were static PDFs that were frustrating to zoom into on smartphones.

✕Leads captured through contact forms took up to 48 hours to reach the senior sales desk.

WHAT WE BUILT & DELIVERED

Sub-Second Next.js 15 Web Platform with Interactive 3D Floor Views

Divanex architected a cinematic, luxury real estate portal using Next.js 15 App Router, edge-optimized WebP asset pipelines, WebGL 3D architectural views, and instant WhatsApp/CRM lead routing.

Delivered Architecture Pillars:

Next.js 15 App Router with Sub-Second Edge TTFBNext.js 15 • React 19 • Cloudflare Edge

Statically generated property profile pages with ISR (Incremental Static Regeneration) ensuring instantaneous loads globally.

Three.js & Canvas 3D Interactive Floor ExplorerThree.js • WebGL • Tailwind CSS

Touch-friendly architectural unit visualizer allowing prospective buyers to inspect sunlight angles, floor layouts, and balcony vistas.

Zero-Leakage WhatsApp & CRM Lead DispatchNode.js • WhatsApp Cloud API • HubSpot Sync

High-intent buyer inquiries are verified via OTP and dispatched directly to the assigned relationship manager within 15 seconds.

SYSTEM TOPOLOGY, CODE & SECURITY

Architecture Blueprint & Technology Taxonomy

1. Global Visitor Arrival

Cloudflare Edge Network

Visitor arrives via campaign ad; edge cache serves pre-rendered HTML in <60ms.

2. 3D Unit Walkthrough

WebGL Canvas Engine

Buyer interacts with 3D model, selects unit #402, and views verified floor layout.

3. Direct WhatsApp Booking

Server Action + Webhook

Buyer enters phone number; instant verification and WhatsApp brochure sent in <5s.

4. CRM & Sales Assignment

PostgreSQL & CRM API

Lead enriched with viewing history and routed to senior property advisor.

Engineering Guardrails & Standards:

Asset Optimization Pipeline: Next.js image optimizer converts 4K architectural renders to responsive WebP formats.

Dynamic Multi-Currency Converter: Displays property prices in USD, AED, GBP, and INR based on IP geolocation.

Instant Brochure Generation: Automated PDF compilation allows buyers to download personalized unit spec sheets.

TIMELINE & SPRINT CADENCE

Milestone Execution & Sprint Breakdown

Week 1–2

Sprint 1: Luxury UI & Brand Identity

High-fashion real estate visual language, dark luxury palette, and micro-animations.

Week 3–4

Sprint 2: Next.js App & 3D Explorer

Headless CMS schema, Three.js 3D building visualizer, and floorplan configurator.

Week 5

Sprint 3: Global Edge Deploy & CRM Sync

Cloudflare edge routing, multi-currency engine, and instant WhatsApp booking integration.

KEY ARCHITECTURAL WINS

Enterprise Outcomes & Engineering Learnings

✓

Sub-second page speeds reduced mobile bounce rates from 64% to under 19%.

✓

Interactive 3D unit models generated 4.7x more site tour booking requests than static brochures.

✓

Instant WhatsApp CRM integration connected buyers with brokers in seconds.

EXECUTIVE VERIFICATION

“The website Divanex created for SM Supermoda Real Estate looks like a million dollars. International investors frequently compliment the 3D floor explorer, and our conversion from ad clicks to site tours has nearly quadrupled.”

Sameer Mehta

Founder & Chief Executive • SM Supermoda Real Estate

PORTFOLIO SHOWCASE